The Best Social Media Strategy? Authenticity

Authenticity—you know it when you see it. It’s not a metric. It’s not easily measured. But it’s there. It’s that feeling you get when you see something either incredibly on brand or incredibly off point. Before the Internet, before social media, brands controlled content. It was a one-way conversation. You saw them in the news, you read about them in the newspaper, you watched their commercials.Read the full article

Go To College Music Video (with FIRST LADY MICHELLE OBAMA!)

College is awesome. If you don’t believe us just ask the First Lady of the United States and SNL’s Jay Pharoah. See more LIKE us on: FOLLOW us on: FOLLOW us on: Subscribe to our new channel: CH2: cast: First Lady Michelle Obama Jay Pharaoh Morgan Meadows Mahlon Raoufi crew: Director - Tim Wilkerson, Spencer Griffin Producer - Julia Bales Music Composer - The Gregory Brothers Assistant Music Producer - Michael Onufrak Assistant Music Producer - Tony Rodini Mastering - Dan Millice Cinematography - Kenny Wu Production Designer - Clayton Beisner Editors- Ryan Anthony Martin Writers: Pat Cassels, The Gregory Brothers, Jay Pharoah President of Original Content - Sam Reich Executive Producer & Vice President of Production - Spencer Griffin Director of Production - Sam Sparks Director of Post Production - Michael Schaubach Production Coordinator - Jessie Hixenbaugh Supervising Producer - Alex Edge Cam Op: Greg Harriott Sound Mixer - Patrick Southern Visual Effects - Somatic Studios, Ryan Anthony Martin Post Production Supervisor - Ashley Ruben Post Production Manager - Stephanie Zorn & Evan Watkins Head Assistant Editor - Phil Fox Assistant Editor - Eve Hinz Production Legal - Julia Shapiro Production Accountant - Shay Parsons Assistant Production Accountant - Giles Moffett Second Assistant Production Accountant - Chetera Bell Key Set PA - Marino Sannuti PA - Natalie Mattox