When talking to millennial moms, should brands go ‘mom’ or ‘millennial?’ 5 charts explain.

By Rob McLoughlin, VP, Consumer Research, POPSUGAR. For more on millennial women, visit POPSUGAR Insights. Millennials and emerging social media apps have three things in common: they’re young, they’re shiny and marketers love them. But throw motherhood into the mix and platform strategies get muddled.Read the full article