You Might Hate It, But AdWords' Smart Goals Are Pretty Cool for Certain Advertisers

by Larry Kim
AdWords just unleashed an easier way for the small business to machete its way through the jungle of code typically required to track paid search performance, and it’s called “smart goals.” This is kinda big news for the less-sophisticated advertiser. But, as expected, there’s no shortage of opinion on it.Read the full article

Use conversion tracking to measure your AdWords results

Find out if your AdWords investment is paying off with conversion tracking, a free AdWords tool that shows you what happens after a customer clicks on or views your ads. Learn more