2016 Year in Preview: Brands will stop trying to be millennials’ cool friend

by Tanya Dua
Download Digiday’s full 2016 Year in Preview PDF here. Ok, brands, we get it. You’re hip to the funky fresh lingo of today’s kids. You can make Drake jokes and be as on fleek as you please. In 2015, you really outdid yourselves, though. More than 168 brands — from McDonald’s to Sprint — contributed to over 660 mentions of the terms “bae” and, well, “on fleek” between January ...Read the full article