Bloomingdale’s holiday social strategy uses Instagram to inspire, Pinterest to shop

Bloomingdale’s wants to bring its extensive collection of products to light for the holidays, and it’s using an Instagram- and Pinterest-geared social strategy to do so. This year, Bloomingdale’s packaged its four gift guides — one for him, for her, for kids and for items under $100 — into Instagram videos and Pinterest boards that are equipped with the platform’s buyable pins.Read the full article