‘Find a diamond in the ocean': How XOJet crunches data to find the super rich

by Shareen Pathak
At Levi’s, Shari Jones was accustomed to marketing to every male aged between 18 and 34 in the United States. In her new job, she has a potential pool of just 200,000 customers. That requires a serious amount of targeting. Jones is chief marketing officer at XOJet, an aviation company that rents out private airplanes for flights, on-demand.Read the full article

READY WHENEVER YOU ARE

We are proud to launch our newest advertising campaign titled ‘Power To The Passenger’, the second installment to our brand campaign and service promise, Take Command. In a series of videos, 'Power To The Passenger' takes a fresh approach to talking about private aviation, by allowing viewers to experience it from the flyer's point of view. XOJET is pioneering a new kind of jet service—one that’s personal, flexible and on-demand. Fly today, xojet.com