Google “Now on Tap” Offers Holiday Use Cases Such As Package Tracking, Travel

by Greg Sterling
The simplest way to describe Google Now on Tap is perhaps “context driven search.” It’s a way for users to generate more content or information about a subject or item without ever conducting a formal search — or even swiping for Google Now. Whether in an app, mobile site, email or text message, Now on Tap enables users to obtain additional information without exiting the experience.Read the full article