Intentional Serendipity: How Marketing Analytics Trigger Curiosity Algorithms And Surprise Discoveries

The most exciting phrase to hear in science, the one that heralds new discoveries, is not “Eureka!” but “That’s funny…” — Isaac Asimov Microwave ovens. Velcro. Viagra. These and many other everyday scientific advances were discovered quite by accident. Serendipitous discovery plays a huge role not only in scientific advances, but also in major breakthroughs in marketing strategy.Read the full article