Retargeting – A Campaign Settings Checklist

Retargeting – A Campaign Settings Checklist One common and understandable confusion point on retargeting is that it’s in the PPC family. But, retargeting can be about paying for impressions, with clicks being the benefit but not the price model. If you’re gauging by impressions, you know that they are a little harder to pinpoint in terms of effectiveness and therefore need a ...Read the full article