Should Your Brand Jump On a Trending Holiday Hashtag?

by Justin Lafferty
Most major brands have at least dipped their toe into the hashtag pool this holiday shopping season, but can hashtags really make much of a difference in a campaign? If managed properly, and thought-out well, definitely. SocialTimes spoke with Postano president Justin Garrity and Ben Hordell, partner at DXagency, about ways that brands can best use hashtags this holiday season.Read the full article