The WordStream Guide to Product Marketing: Making People Want What You Sell

by Dan Shewan
At WordStream, we talk a great deal about how to market your business, but in today’s post, I’ll be talking about how to market your products. Product marketing is a complex and multifaceted discipline, but that doesn’t mean that small businesses can’t leverage the tried-and-true techniques used by larger companies to find new audiences for their products and launch successfu ...Read the full article