Why Collecting Data Is the Most Important Part of Lead Generation

by Nicole Dieker
Image by Olu Eletu via Unsplash. Conversions are important to marketers. (Duh.) But focus on them too closely and you have the marketing equivalent of a one-night stand; you lose customers and sales because your lead gen is geared towards scoring a conversion without any mind paid to building long-term relationships with customers.Read the full article