Why You Should Launch A User-Generated Content Campaign

Ten or 15 years ago, could you imagine people writing ads on behalf of brands? Could you imagine big brands using commercials that people created with their home video cameras? It’s funny to picture it, but that’s exactly the world we live in today. Social media lead to the quick emergence of user-generated content, or UGC, and the biggest brands in the world are taking advanta ...Read the full article