Account-Based Marketing: Past, Present, and Future

“Don’t count the people you reach; reach the people that count.” – David Ogilvy If you’ve watched Mad Men, you’re more than familiar with names like Lucky Strike and Samsonite. The real-world accounts serviced by the svelte account executives of Sterling Cooper Draper Pryce were clients of real ad agencies like Ogilvy & Mather, Leo Burnett, and Young & Rubicam.Read the full article