Are Interactive Emails The Next Big Thing?

by Pam Neely
Email has a bad reputation. Too many people think of it as being stodgy….static… boring. People like you – people who would read an email marketing blog – know better. Email isn’t stodgy at all. Especially when you break out the ROI charts comparing it to other channels. From that view, email is downright sexy.The difference between the two views is in how you practice email marketing.Read the full article