B2B Buyer Personas: Top Challenges, Tactics, and Uses

B2B marketers tend to agree that most employees in their organization cannot name the company's buyer personas and don't know the key attributes of those personas, according to a recent report from Cintell, MarketingProfs, and a five other partners. The report was based on data from a survey conducted in November 2015 of 137 North American business and marketing executives.Read the full article