Header bidding, just the beginning. Where are we going in 2016?

by Chris Karl, CSO Sonobi @chrisjkarl Digital marketing is no place for those who are change averse. Over the last decade the demand and supply sides have both driven a vast array of new technologies — ad exchanges, DSPs & SSPs, private marketplaces, and more — in order to create and monetize the perfect combination of audience and placement.Read the full article