Lithium Gives Its Community Owners A Holiday Present They Need: Stats

As with many other kinds of social initiatives, marketers often have a hard time justifying their online communities. To give them some backup, social community provider Lithium Technologies is today adding a new suite of analytics. “The question we get from our customers,” chief marketing officer and general manager Katy Keim told me, “is: ‘what is the value of the communi ...Read the full article