MAC Broke the Rules of Beauty Marketing and Got 70K People to Create Content

Ten years ago, “inner beauty” marketing might have seemed like a revolution. We applauded brands like Dove for going beyond conventional and superficial expectations. Today, however, this advertising tactic has developed its own tropes. Everyone uses the word “real,” retouching is taboo, and women of all shapes and ethnicities appreciate their external flaws.Read the full article

James Gager and Stylist Lori Goldstein Discuss M·A·Cnificent Me

What does it take to be M·A·Cnificent? It means being creative, being confident, having fun and most of all, being true to yourself.