Publishers embrace VR, but question its advertising potential

by Lucia Moses
By now, it’s hard not to find a news organization that hasn’t at least dabbled in virtual reality-enhanced video, which is known to be breathlessly described as “richly immersive” and having the ability to “generate empathy.” There was The New York Times making a big splash with its film on children displaced by war; Discovery pumping out content weekly for its VR app; and earl ...Read the full article