Three ways we failed at B2B PPC in 2015

by Pauline Jakober
Nobody’s perfect and heck, let’s be real, B2B PPC can sometimes be even more challenging and have even more gray areas than B2C. Last year, I shared with you three ways we failed at B2B PPC in 2014. This year, I’m continuing the tradition to show you when we just didn’t get it right in 2015, and the lessons learned so you can avoid the same mistakes in 2016. 1.Read the full article