What is Omni-Channel? How is it Impacting Retail this Holiday Season?

by Douglas Karr
Six years ago, the biggest challenge of online marketing was the ability to integrate, align, and then control messaging throughout each channel. As new channels emerged and increased in popularity, marketers added more batches and more blasts to their production schedule. The result (which is still common), was an overwhelming pile of advertisements and sales messages shoved ...Read the full article