3 Content Tips from StumbleUpon for Reaching Millennials

Tapping into the minds of millennials through strategic marketing

Millennials, considered to be the age group between 18 and 35, are consuming content primarily on their mobile devices and for shorter lengths of time. Accessing content on a computer for an hour at a time has been replaced by quick 15 or 20 minute sessions, during which millennials search for authentic and trustworthy sources of content. Daniel Burstein, Director of Editorial Content at MarketingSherpa, was joined by Anne Gherini, Head of Marketing, StumbleUpon, at the MarketingSherpa Media Center at DMA’s &THEN 2015 to discuss how email testing is crucial to determining specifically what kind of content millennials are most interested in.

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