Decoding "who is it for?"

by Seth Godin
When you a tell a story to someone who wants and needs to hear that story, eyes light up, pulses quicken, trust is built and action is taken. Two examples: Satya makes and sells hats. Beautiful, bespoke, handmade hats. But we're a hundred years past the time someone can say, "I make hats," and be done with it.Read the full article