How One Car Dealership Increased CTR by 478% & Decreased Spend by 13%

by Margot Da Cunha
Car buyers spend up to 15 hours online researching, comparing, and learning, according to Google. And 70% of consumers researching cars turn to search engines first, according to a Kenshoo study. With these stats in mind, Michael Strasburger, Marketing Director at a Colorado-based Honda and Hyundai dealership called Planet Automotive, knew that he had to improve his paid search results.Read the full article