Mobile Brings A-Game To Brick-And-Mortar Retail Holiday Push

This year’s Black Friday and overall holiday shopping season has reaffirmed the need for brick-and-mortar retailers to sharpen their mobile strategies to acquire, retain and influence shoppers while gaining a competitive advantage. In fact, it’s become evident that not having a well-developed mobile retail strategy in today’s retail environment is akin to taking your sign off the front door.Read the full article