Susan Credle: Advertising is the most wasteful industry

by Shareen Pathak
Much has been said about the death of the big agency and the dumbing down of creative in a digital-first world. But Susan Credle, the incoming global chief creative at FCB, thinks the real problem is the deterioration of ad quality. Credle, who joined the Digiday Podcast this week, said to go back to the days of great advertising, agencies need to look hard at the immense am ...Read the full article