Why Influencer Marketing Should Not be About the Product

by Krystal Overmyer
Brands are clamoring for social media talent to enhance their digital marketing. But with Instagram star Essena O’Neill loudly announcing her departure from social media—and blaming marketers, in part, for her exile—has influencer marketing lost a bit of its luster? O’Neill, an Australian teenager with over 600,000 followers before she left Instagram and YouTube, described her ...Read the full article

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