The Problems With Personalization in Marketing [Infographic]

I’ve never been able to find my name on a license plate. -- or a magnet, mug, keychain, or any other hokey travel souvenir. (Not that I’m bitter or anything…) As cheesy as these items may be, people love them and more importantly for anyone in business, they buy them. We as human beings are wired to respond to our names.Read the full article