This Week in Content Marketing: Content Marketing Strikes Back

by Joe Pulizzi
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this special Star Wars-themed episode, Robert and I discuss what will happen to Airbnb’s stillborn Pineapple magazine and what marketers can learn from its challenges. Ad blocking is forcing publishers to ask hard questions about the role of the user experience in digital ad ...Read the full article

Publicis Groupe Transformation: A Message from Maurice Lévy

Publicis Groupe announces today several key nominations as well as important decisions regarding its transformation and reorganization in order to pre-empt the world of tomorrow. In the above video, Maurice Lévy explains the details of this transformation, how it will impact the Groupe, the future of our industry, and most importantly, how we have put clients at the center of our organization.

  • Here’s What Happened to Pineapple, Airbnb’s One-Off Print Magazine - 19 readers - A year ago, Airbnb published the first issue of Pineapple, a print magazine designed for coffee tables in homes across the rental company’s expanding network. It only printed one issue, but Airbnb is in talks with Hearst for a joint venture.

  • How a Mom-and-Pop Creamery in Brooklyn Became the Official Ice Cream of Star Wars - 19 readers - Brian Smith and his wife, Jackie Cuscuna, operate a two-parlor chain in Brooklyn called Ample Hills Creamery and sell pints of their homemade gourmet ice cream online.  Yet this family business is also now an official licensee of "Star Wars: The Force Awakens," with two limited-edition ice cream flavors: The Dark Side and The Li