Want 15x ROI? Create Content to Retain Clients

Your car has a flat tire. Do you head downtown to Lou, the local mechanic, or do you take a trip to the dealership to purchase a new whip? Unless you’re Donald Trump (or maybe Don Draper), chances are you opt to fix your current ride. Besides the sentimental factor of all the good times you had with your car—that Vermont trip, though—the cost factor makes it an easy decision.Read the full article

  • Customer Lifetime Value -- The Only Metric That Matters

    forbes.com - 9 readers - It’s that time of year again — when football fans are gearing up to kick off their season. Sports fans can sometimes be the most visible in terms of loyalty — everything from buying season tickets to wearing face paint to analyzing the play-by-play of every single game from their [...]

  • Each Model for Betabrand's New Spring Collection Has a Ph.D.

    adweek.com - 35 readers - Betabrand, an online retailer of crowdsourced clothing, just launched its spring line, and the company decided to take a different approach to marketing the new looks: Each of the models would have a Ph.D.