Why All Your Tweets Should be Directed to Just One Person

by Lauren Dugan
How engaged is that audience of 10,000 that you’ve built up on Twitter? Take a look at your analytics, or just think back to the past three or four tweets you sent. How many people replied? Retweeted? Clicked? There are plenty of reasons why your content isn’t getting the engagement you’d like on Twitter – but one that is often overlooked by marketers is its lack of focus.Read the full article