A Surprising Way to Reach Millennials: Lessons From the Ninja Turtles

by Aaron Orendorff
For many content marketers, Millennials, who have $1.3 trillion in annual buying power, are an attractive Achilles heel. As John Boitnott writes in Inc., Millennials’ resistance to content marketing occurs when they think the content is unoriginal, boring, irrelevant, or deceptive. Simply calling it “content” and not “marketing” doesn’t mean they’ll find it more valuable than a typical ad.Read the full article