Condé Nast’s GQ ups its influencer marketing game

by Lucia Moses
Consumers are fed up with traditional marketing. But using social media stars as part of ad campaigns has its own pitfalls, from finding ones who truly match up with the brand’s values to measuring their impact. GQ is trying to help solve these problems for brands, and get them to spend more money with it, with a new native video product called GQ Stories.Read the full article