How to use A/B Testing to Improve your Website

A/B testing (also known as split testing or bucket testing) is a simple process to figure out the better way of doing things. It can apply to anything in life, from cooking to taking a particular route to your office, playing a game to having an argument with your beloved. When A/B testing is applied to your website or landing page, it simply means a method to determine what w ...Read the full article