The Search For An Optimal AdWords CPC

As we are approaching the end of the year, and the time has come to get into a reflective mood, I wanted to return to a nice little problem I’ve mulled over quite a bit this year: What is the optimal AdWords CPC (cost per click)? Having been in the SEM game for more than 10 years now, you might be surprised that I’m only just thinking about this question — seems quite important, right? Truth.Read the full article