Why Marketers Need To Move From Email Reactivation To Continued Addressability

One of the most universal challenges in email marketing is deciding what to do with the inactive group within your email list. For many, that group can make up nearly half of the email addresses in your marketing database. But “inactive” does not necessarily equal “useless.” There are ways to connect with that group and reopen your lines of communication with many potentiall ...Read the full article