10 Top Location-Based Marketing Campaigns of 2015

Despite the emergence of beacons two years ago, the Bluetooth devices only seemed to come into their own in 2015. And notwithstanding adoption by the likes of Macy’s, Lord & Taylor, and Target, the proximity tools have yet to penetrate mainstream retailing. Marketers and brands still have hurdles to overcome in terms of consumer acceptance — 70 percent of shoppers aren’t ...Read the full article