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techcrunch.com - 20 readers, 434 Tweets - Advertisers are going to have a lot more to work with on Pinterest starting today. The company is rolling out several new tools and pricing options for..
adweek.com - 15 readers, 838 Tweets - Instagram will generate almost $600 million in ad sales this year, according to eMarketer's first report on the photo-sharing mobile app. The research firm also predicted Instagram will earn $2.81 billion in ad sales by 2017, outselling Google and Twitter when it comes to U.S. display ads.
adweek.com - 17 readers, 351 Tweets - Just three months after launching a full-blown ad business, Instagram is kicking things into another gear, announcing today that marketers can utilize 30-second videos in campaigns. Before, ads were capped at 15 seconds—the same length of video that users can post.
techcrunch.com - 27 readers - Mobile video has been growing steadily for years but it is now close to justifying the hype that it generated throughout the years. Mobile video ad spend in..
forbes.com - 8 readers - Facebook's mobile video ads are starting to attract big brand advertisers, potentially drawing dollars away from television.
businessinsider.com - 41 readers - Facebook is introducing TRP (Target Rating Point) Buying.
techcrunch.com - 27 readers - Facebook's making a killing with its native, in-feed, auto-play video ads, and now it's going to let other developers earn money off them too. Today Facebook..
businessinsider.com - 15 readers - Google said that total YouTube "watch time" in the second quarter jumped 60 percent year-on-year, its fastest growth rate in two years.
adweek.com - 15 readers - Twitter's video ads are looking for a little more action. For the first time, the microblogging platform is allowing advertisers to drive app installs directly from promoted videos, the company announced today.
variety.com - 15 readers - Facebook's Instagram has finally flipped the switch to make ads on the service — including video spots up to 30 seconds — available to marketers on a wide scale, with Fox's "Scream Queens" among th...