Daily Voice Shows Scale and High CPMs Can Mix in Hyperlocal News

by Tom Grubisich
Trying to scale community news has many pitfalls. Sites that go for scale can end up publishing glorified “bulletin boards” as they seek to spread budget-limited journalistic resources across multiple communities. The end result can be bottom-fishing remnant CPMs that can be as low as $1. Six-year-old Daily Voice, which recently expanded from suburban Connecticut and New York ...Read the full article