Epic Roundup: The Biggest Things To Happen In Paid Search In 2015

by Ginny Marvin
Ah, 2015, the year paid search became a three-ring circus again with Yahoo on the scene in a bigger way, Google AdWords turned 15 and Bing reached profitability. After a renegotiated search deal with Microsoft that gives Gemini volume worth paying attention to (maybe), Yahoo also announced a pending-regulator-approval deal to serve Google search ads on Yahoo properties.Read the full article