Incisive Media becomes second UK publisher to ban ad blocker users

Incisive Media, home to titles including The Inquirer and Risk, will become the second British publisher to ban ad blocker users on some of its websites in the new year. The publisher, which has a mix of subscription-based and ad-funded magazines, is seeing 40 percent of its traffic affected by visitors with ad blockers enabled, across the titles with more technology-savvy aud ...Read the full article