On social, ‘Primania’ looks to fill Primark’s e-commerce void

Primark is looking to social media to do a lot of heavy lifting as the brand expands into the U.S. market. Without an e-commerce arm, the dirt cheap Irish fast-fashion retailer needs a strong social media influence to drive awareness and in-store traffic. Primark’s first U.S. store opened in Boston’s Downtown Crossing in September, followed by a second opening in Pennsylvania’ ...Read the full article