Paid Search 2015: Many Changes That Will Have An Impact In 2016

by Ginny Marvin
Another year, another whirlwind in paid search. What marked 2015 wasn’t one big change, like 2013’s Enhanced Campaigns, or even 2014’s move to Shopping Campaigns, but a lot (a lot) of smaller changes that added up to a need to be constantly on your game. From new reporting tools to new ways of categorizing what counts as a conversion to more automation and opportunities to t ...Read the full article