The Six Quality Score & Ad Rank Questions Everyone Has For Google

by Matt Lawson
Ad quality and Quality Score (the 1–10 metric in AdWords) are possibly the most debated things in all of AdWords. I think once you understand my employer Google’s point of view on quality, you can stop with the debate and start making optimizations. Back in November, I wrote up a Q&A about advertisers’ burning AdWords questions.Read the full article