Why Account-Based Marketing Is a No-Brainer

In my first post on account-based marketing (ABM), I went over its history in the 20th century, from its humble, unsophisticated beginnings to its modern day automation. Today, I want to go over its benefits, and why—if you’re a B2B marketer—it’s essentially a no-brainer. Are You Already Doing ABM? If you work for a B2B brand, chances are you’ve done a fair bit of account-base ...Read the full article