Brows on fleek: Why Anastasia Beverly Hills is the most followed beauty Instagram account

A California-based indie beauty company has found the key to attracting a huge group of followers on Instagram: Frequent updates, fan love and a strong brow game. Anastasia Beverly Hills, launched in the late 1990s by mother-daughter duo Anastasia and Claudia Soare, doesn’t have the brand awareness of peers like Mac and Benefit.Read the full article