FTC Issues Guidelines To Prevent Native Ads From Crossing Into “Deception” Territory

by Greg Sterling
As so-called “native ads” have become increasingly popular critics have argued they’re effective because consumers can’t tell them apart from actual “content.” Proponents say, by contrast, that they provide a better user experience and don’t disrupt enjoyment of content. The FTC has now stepped into the fray and issued guidelines for publishers and marketers to prevent nativ ...Read the full article