Holiday Report: Mobile Opens Up, Conversions Down

As we get closer to Christmas Day, we continue to see a shift towards desktops for conversions … Mobile opens stay the same: Dec. 14 – Dec. 20 There was no change in email open preferences industry-wide compared to last week. 70% opened on mobile devices. But mobile opens jumped to 91% for the retail apparel industry, a 14% jump from last week.Read the full article