Nearly 25 Percent of Star Wars Talk on Facebook Had Negative Sentiment (Study)

by Justin Lafferty
By Justin Lafferty on Dec. 23, 2015 - 2:47 PM While Star Wars: The Force Awakens was dubbed the most social film of the year, not all of the talk was about glowing reviews. New data from Fuel Intelligence (powered by DataSift), combing more than 600,000 interactions on Facebook, shows that 24 percent of the talk on Facebook about the film was negative; 67 percent was pos ...Read the full article